Durex

Durex is a prominent brand in the sexual product industry that is widely available in major drugstores and grocery chains. This project seeks to develop a campaign for Durex that tackles breaking down a barrier to sexual freedom. The campaign will target sexually active adults through quirky and silly visuals that encourage the buying of Durex products. The campaign will also create new Durex flavors, show the products as food throughout the grocery store, and establish a competition for new flavor suggestions. The fun nature will demonstrate that buying Durex products should be enjoyable and that we should forget the stigmas around buyer embarrassment when buying sex products.